PROVE³ COHORT TRAINING

An intensive 5-week cohort-based program for enterprise sellers navigating complex, multi-stakeholder deals. This isn't theory in a vacuum — you'll apply the PROVE³ framework to your real opportunities, with live instruction, peer feedback, and structured exercises that change how you sell.

Live Weekly Sessions 1-on-1 Coaching Peer Cohort Applied Exercises Limited Seats

WHO THIS IS FOR

Enterprise account executives, sales engineers, and customer success leaders who sell into complex organizations with multiple stakeholders and long sales cycles. If your deals involve navigating layers of decision-makers, building cross-functional consensus, and articulating value in financial terms — this program was built for you.

5-WEEK CURRICULUM

Week 1

THE OPERATING ENVIRONMENT

The three-layer decision model: Strategic, Tactical, and Practical
Organizational literacy — how decisions actually flow in enterprises
Stakeholder mapping by layer: who lives where and what they care about

Exercise Map your current deal's organizational landscape

Week 2

BUILDING ORGANIZATIONAL CONSENSUS

Why deals really stall: misalignment masquerading as objections
The seller as organizational translator and consensus architect
Bridge-building techniques: alignment meetings, cross-functional value maps

Exercise Identify disconnects in your active opportunity and design a bridge

Week 3

PRIORITIES, RELEVANCE & OUTCOMES

P — Priorities: Discovering what the organization has already decided matters — at every layer
R — Relevance: Positioning your solution in their specific context, not yours
O — Outcomes: Co-creating measurable outcomes from current state to future state

Exercise Build a three-layer outcome map for your deal

Week 4

VALUE & FINANCIAL FLUENCY

V — Value: Quantifying outcomes in the customer's financial language
Core financial concepts: ROI, TCO, payback period, NPV
The value articulation formula — from anecdote to business case

Exercise Build a draft business case with real numbers from your opportunity

Week 5

ENGAGEMENT, ENDORSEMENT & EXECUTION

E³: Multi-threaded engagement across all three layers
Building champions who sell when you're not in the room
Earning endorsement through execution, not persuasion
The complete PROVE³ sales cycle: putting it all together

Exercise Design your multi-layer engagement plan and mutual action plan

WHAT YOU WALK AWAY WITH

A complete PROVE³ practice applied to your real deals
Five hours of personalized one-on-one coaching on your active pipeline
Three-layer stakeholder maps and engagement plans
Financial fluency and value quantification skills
A peer network of enterprise sellers facing the same complexity
Templates and frameworks you'll use in every deal going forward

FORMAT & LOGISTICS

Weekly Live Sessions 90 minutes each, instructor-led with real-time discussion and coaching

1:1

Weekly One-on-One Coaching 45-minute private session each week to apply concepts directly to your deals and get personalized feedback

Small Cohort Maximum 12 participants — enough for diverse perspectives, small enough for personal attention

Pre-Work & Applied Exercises Structured activities between sessions to deepen understanding and apply concepts

⊕

Real Deal Application Bring your active opportunities — every exercise is built on your actual pipeline

∞

Private Cohort Community Ongoing peer support, deal feedback, and connection beyond the five weeks

PROVE3 COHORT TRAINING